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October 21 2013

Fake Traffic Is Causing a Crisis for Advertisers | Adweek

Fake Traffic Is Causing a Crisis for Advertisers | Adweek

fake traffic is essentially systemic to online advertising—it’s part of how the business works. And a slew of top companies are involved in this—whether wittingly or not. “You see it with almost any partner you work with,” as Alan Silverberg, media platforms director at Moxie Interactive, puts it. “From AOL and Yahoo to Facebook, from pure-play partners and the network space to portals. We can’t stop it,” he says, referring to the preponderance of questionable traffic. Though for many publishers, it may be a question of whether they can’t stop it, or won’t. Adds Buescher: “It’s the whole business. We see this even with direct-to-publisher deals. It’s really the media planners’ fault. But when you start seeing partners breaking contracts ... no one has time to monitor 3,500 sites when they are just cranking, cranking, cranking out plans.”

#publicité #fraude #lol

September 05 2013

Werner Herzog Eats His Shoe (Subs Español) - Les Blank (1980)

Werner Herzog Eats His Shoe (Subs Español) - Les Blank (1980)

Werner Herzog Eats His Shoe is a short documentary film directed by Les Blank in 1980 which depicts director Werner Herzog living up to his promise that he would eat his shoe if Errol Morris ever completed the film Gates of Heaven. The film includes clips from both Gates of Heaven and Herzog’s 1970 feature Even Dwarfs Started Small. Comic song “Old Whisky Shoes”, played by the Walt Solek Band, is the signature tune over the opening and closing credits.

The film features Herzog cooking his shoes (the ones he claims to have been wearing when he made the bet) at the Berkeley, California restaurant Chez Panisse, with the help of chef Alice Waters. (The shoes were boiled with garlic, herbs, and stock for 5 hours.) He is shown eating one of the shoes before an audience at the premiere of Gates of Heaven at the nearby UC Theater. He did not eat the sole of the shoe, however, explaining that one does not eat the bones of the chicken. There are also clips of short interview of Herzog discussing the destructive capitalistic effects of television and mankind’s lack of adequate imagery.

Blank went on to direct Burden of Dreams (1982), a feature-length documentary about Herzog and the making of Fitzcarraldo. Werner Herzog Eats His Shoe is included as an extra on the Criterion Collection edition of the Burden of Dreams DVD.

#cinéma #films #documentaire #performance #télévision #réflexion #capitalisme #publicité #interview #werner_herzog #les_blank

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August 06 2013

How low-paid workers at 'click farms' create appearance of online popularity | Technology | The…

How low-paid workers at ’click farms’ create appearance of online popularity | Technology | The Guardian

How much do you like courgettes? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from.

There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year.

The importance of likes is considerable with consumers: 31% will check ratings and reviews, including likes and Twitter followers, before they choose to buy something, research suggests. That means click farms could play a significant role in potentially misleading consumers.

#arnaque #exploitation #consommation #publicité

August 03 2013

« Royaume-Uni : la lutte contre l'immigration illégale s'affiche sur Twitter »

« #Royaume-Uni : la lutte contre l’immigration illégale s’affiche sur Twitter »

Le gouvernement britannique est prêt à tout pour promouvoir sa nouvelle politique de lutte contre l’immigration clandestine. Depuis le début de la semaine, le ministère de l’Intérieur (Home Office) fait circuler à Londres des fourgons estampillés « Rentrez chez vous ou vous pourriez être arrêtés », invitant les sans-papiers à se rendre aux autorités afin de se faire expulser sans passer par la case prison.

Malgré la vive polémique suscitée par cette campagne, jugée « stupide et offensante » au sein même du parti conservateur, le spectacle continue... sur Twitter.

Depuis jeudi, le ministère montre ses muscles sur le réseau social en y publiant des photographies d’arrestations de sans-papiers et en y faisant le décompte précis de sa « pêche aux gros ».


« Un homme suspecté d’avoir un visa périmé arrêté à Swansea (sud-ouest de l’Angleterre) - 94 immigrés clandestins présumés arrêtés à travers le Royaume-Uni »

« 62 immigrés clandestins présumés arrétés à travers le Royaume-Uni - 2 arrestations à Brentwood (sud-est de l’Angleterre) »

Le compte Twitter du #Home_Office (attention, c’est vraiment du lourd)

Pour faire suite à

#sans-papiers #Royaume-Uni #publicité #propagande #immigration

July 25 2013

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