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July 21 2010

Where Facebook's half a billion users reside

Facebook announced this morning that they now reach 500 million active users (just five and half years after launching). But where do these half a billion users reside? Refreshing my post from February, the share of users from Asia continues to rise and now stands at 17% of all Facebook users1.


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Africa is the other fast-growth region and I'm expecting the region's share of active Facebook users to rise sharply over the next year. In terms of market potential, the number of active users in Asia is 2.3% of the population (1% in Africa) so the company still has lots of growth potential in the region:

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The share of users age 18-25 remains higher in regions outside the U.S., especially in Asia, the Middle East / North Africa, Africa, and South America. 14% of users in the U.S. are 55 or older, the corresponding figure in Asia is 2% (in Europe and Africa it's 6%, in the M. East/N. Africa it's 3%, in South America it's 4% ). [For recent growth rates by age group, click HERE.]

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Over the past 12 weeks, Facebook added over a million active users in fourteen countries, including 5 in Asia and all three members of NAFTA:

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I close with a list of countries where Facebook is growing the fastest2:

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(1) Data for this post is through the week ending 7/18/2010 and covers the 180+ countries where Facebook has a presence.

(2) Measured in terms of percentage change in active users over the last 12 weeks.

March 03 2010

1 in 4 Facebook Users Come From Asia or the Middle East

Asia's share of the more than 400 million active Facebook users recently surged past 15%:


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With a market penetration of 1.7% in Asia and Africa, the company has barely scratched the surface in both regions. While the company continued to add users in Southeast Asia, there were an additional 2.3 million users from South Asia over the past 12 weeks. In fact according to Alexa, Facebook has already overtaken Orkut in India. It didn't take long for Facebook to threaten Friendster's leadership position in Southeast Asia so something similar was likely to happen in India. But I thought it would take them longer to overtake Orkut in India.

The share of users from the Middle East / North Africa remains stable (at just over 8%) and the region had the second fastest-growth rate over the past 12 weeks:

pathint

As was the case in my previous post, the share of users age 18-25 remains higher in regions outside the U.S., especially in Asia, the Middle East / North Africa, Africa, and South America. [For recent growth rates by age group, click HERE.]

pathint

While Asia and the Middle East are the fastest-growth regions, Facebook continues to add users everywhere. Eastern Europe continued to be fertile territory, with the company close to doubling its active members in Romania (up 86% over the last 12 weeks). Below is a list of fastest-growth countries in each region:

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(†) Speaking of Orkut, for what it's worth, Facebook added 800,000 active users in Brazil over the past 12 weeks.

Reposted bymenphrad menphrad
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