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February 11 2012

Marshall McLuhan: The World is a Global Village

The emergence of new media and social media -- it has all looked fairly revolutionary, the beginning of something entirely new.

// oAnth -- original URL

(Living in a Tribal Society within the Global Village)


But, when you step back and consider it, these innovations mark perhaps just an acceleration of a trend that began long ago — one that Marshall McLuhan, the famed communication theorist, first outlined in the 1960s. The vintage clip above gives you a feel for this, and McLuhan himself appears at around the 2:45 minute mark. As you watch this video, you start to realize how prescient McLuhan was, and how social media is almost the logical fulfillment of the trend he saw emerging.


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