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The State Department Was So Desperate for 'Likes' It Spent $630K on Facebook Campaigns -…

The State Department Was So Desperate for 'Likes' It Spent $630K on Facebook Campaigns - NationalJournal.com
http://www.nationaljournal.com/domesticpolicy/the-state-department-was-so-desperate-for-likes-it-spent-630k-on-fa

A State Department bureau wanted so badly to boost its social-media presence that it dropped $630,000 over two years on advertising campaigns on Facebook, according to a May inspector general's report.
The campaigns “succeeded in increasing the fans of the English Facebook pages from about 100,000 to more than 2 million for each page,” the report found. But State Department employees said the money was wasted on “buying fans.” Here's the relevant section of the report:

Don't be the product, buy the product!

Schweinderl