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Short commentary: The gift shift - what’s social about social media?

If a picture’s worth a thousand words, the cover art of the July 23rd issue of the New Yorker is a critical disquisition. A middle class family poses for a photo on a sunny tropical beach.

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// oAnth's commentary:

What a nice Sunday reading (after church), could be even a sermon (they speak about love and friendship, etc. etc.), alas, for heaven's sake, inconveniently too close on the mainstream understanding of the subject: they mix in Fb and some social media buzz words to their argumentation as examples of "gift culture" (to their solemnly benediction); just tons too much PR and in no way an independent manner to speak about social media and its major historical and timeless motivation as basic propelling force: altruism. Ok, I admit, you may also read some well intended lines about hacker culture, but, how to put it? - I had continuously the impression that this article is thought for some sceptic evangelical GOP members, which are hardly to convince that water boarding wouldn't be an adequate treatment for 'potential terrorists' like occupiers, Assange and Manning. Plus, I should not fail to add maliciously that for me as a German reader, there is quite an unmasking homonymy in the basic noun of this reading:

'Gift', feminine - engl.: gift, vs. 'Gift', neuter - engl.: poison.

Please, don't get it wrong. I am using social networks as an indispensabel part of my daily life, and I even go to church.
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