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(T)hese companies build the appearance of a “social network” to serve as the means by which all contexts and competencies of a social network may be controlled for profit and, whenever there is conflict between sociability and profit, sociability loses.

Ordinarily, this would not constitute a threat to sociability itself; after all, traditionally, this scheme of effort has been known by many names: country club, member-only society, etc; the places that striated a culture or society, mandate and maintain concepts such as “class” while working in opposition to concepts like “class mobility”. (This, mind, is a classic dynamic within humanity.)

However, for the first time in our history, we have companies whose technological presence and degree of proprietary involvement in our primary vehicle of global sociability combines with their fundamentally anti-social motivations result in “social networks” that appear to promote decimation of traditional modes and models of exclusion and the anti-social, and appear to support promotion of “social networks” as the means to do so but, in actuality, are promoting an entirely new era of classism by reshaping the criteria not only for admission to the social arena, but for consideration as being worthy of involvement in the social discourse at large.


On the nature of “social” and the reality of anti-social networks | BonnieNadri.Com - 2011-09-09
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