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October 16 2012

How we can consumerize health care

Operating room in the Elliot Community Hospital by Keene and Cheshire County (NH) Historical Photos, on FlickrOperating room in the Elliot Community Hospital by Keene and Cheshire County (NH) Historical Photos, on FlickrRecently I wrote about one of my key product principles that is particularly relevant for designing software for the enterprise. The principle is called the Zero Overhead Principle, and it states that no feature may add training costs to the user.

The essence of the Zero Overhead Principle is that consumer products have figured out how to turn the “how-to manual” into a relic. They’ve focused on creating a glide path for the user to quickly move from newbie to proficient in minimal time. Put another way, the products must teach the user how they should be used.

Just this weekend, I downloaded a new game for my son on the iPad, and he was a pro in a matter of minutes (or at least proficient enough to kick my butt). No manual required. In fact, he didn’t even read anything before starting to play. This highly optimized glide path is exactly what we need to focus on when we talk about the consumerization of the enterprise.

This week, the first Strata RX conference will focus on bringing data and health together. Just as in national security (the place where we came up with the Zero Overhead Principle to help combat the lack of tech adoption by overloaded security analysts), there is tremendous opportunity to apply lessons learned in the consumer space to the health care sector. We know the space needs disruption and it is a way to make constructive disruption with a rapid adoption cycle.

Take, for example, my sister who recently started her residency at one of the most well regarded medical institutions in the world. How did her training start? With a meet and greet so all the residents could get to know each other? An orientation on what they could expect from their training? Or perhaps, an inspiring speech about the choice they’ve made? No, none of the above. Her first day started with an eight-hour training on health IT systems! Only the day after did they finally have a meet and greet.

As another example, talking to a chief physician of a major health care division, this person told me about how they have worked to create programs where one physician can help another to increase proficiency on their state-of-the-art IT systems. When I pushed on why they would want to spend such critical time in this way, this person remarked about the amount of time physicians spend working in those systems (e.g., reviewing films, tests, etc). To me this is horrifying. Health care professionals (not just the physicians) go through tremendous training, already have brutal hours where they are literally making life and death decisions, and now we’re subjecting them to an absurd amount of overhead training due to the IT systems. Sure the systems are complex, but so are Google, Facebook, and LinkedIn. When was the last time you looked at a manual or took a training class for any of those products? We must not allow complexity to be used as an excuse to accept technology that requires anything short of the Zero Overhead Principle.

The time to consumerize health care is now. Just like entrepreneurs are doing with the enterprise, we need to apply consumer product principles to health care. Let’s build systems that create a dialogue with users. For example, when someone gives a dosage of 100 mg/liter instead of 10 mg/liter the technology presents a dialogue box that simply asks, “Did you mean 10 mg/liter?” instead of providing either an obtrusive error message, or worse, letting the mistake happen. Let’s focus on the design of our technology to be interactive so that it facilitates efficiency. For example, when a physician enters a diagnosis, they are also presented with a dialogue that says, “Some people who were diagnosed with X were also diagnosed with Y.” This functionality is the equivalent of the serendipity that Amazon provides when users are browsing or checking out of their site, and it can be totally relevant and helpful for health care systems.

The bottom line is there is no excuse for violating the Zero Overhead Principle even in areas as complex as health care. By leveraging the key lessons that are now standard in the consumer space, we can put the power back into the health care provider’s hands.

Dr. DJ Patil is a Data Scientist in Residence at Greylock Partners. More details can be found on his LinkedIn profile and you can follow him on Twitter at @dpatil.

Related:

Photo: Operating room in the Elliot Community Hospital by Keene and Cheshire County (NH) Historical Photos, on Flickr

Reposted byRK RK

March 21 2012

02mydafsoup-01

Consumers in the Information Society: Access, Fairness and Representation




Bild/Foto

Free ebook


Members of Consumers International (CI), the only global campaigning voice for consumers, came together from around the world to discuss and set an agenda for advocacy on these issues, at the first global summit Consumers in the Information Society: Access, Fairness and Representation held in Kuala Lumpur, Malaysia on 8 and 9 March 2012. This book contains the research reports and working papers presented at that conference.



#ebook #consumers #digitalrights #copyright

March 14 2011

02mydafsoup-01

PwC: Verbraucher wollen an illegalen Downloads festhalten | Golem.de - 2011-03-14


 
Wer heute schon digitale Inhalte illegal kopiert, wird das wohl auch in Zukunft tun. Zu diesem Schluss kommt ein aktueller Bericht der Wirtschaftsprüfer von PricewaterhouseCoopers (PwC) hat im September 2010 eine Umfrage unter 202 Verbrauchern im Alter von 18 bis 59 Jahren durchgeführt, die von sich selbst sagen, dass sie sich an "Onlinepiraterie" beteiligt haben. Mit dieser Umfrage wollte PwC herausfinden, warum die Befragten sich an "Piraterie" beteiligen und ob sie ihr illegales Verhalten eventuell in Zukunft ändern wollen.

Die unter dem Titel "Discovering behaviors and attitudes related to pirating content" veröffentlichten Ergebnisse der Befragung sind wenig überraschend ausgefallen. Die meisten der Befragten gaben als Hauptgrund für illegale Downloads und den Konsum von kostenlos gestreamten Inhalten an, dass sie für die Inhalte nichts bezahlen mussten.

Die Preise von Datenträgern wie DVDs halten mehr als zwei Drittel der Befragten und die Preise von kommerziellen Downloadangeboten deutlich über die Hälfte (58 Prozent) für zu hoch.

Immerhin mehr als die Hälfte stimmte der Aussage zu, dass "es alle machen". Die besten Tipps für illegale Angebote kamen von vertrauenswürdigen Quellen wie Familienmitgliedern oder Freunden.

Bemerkenswert ist die Feststellung, dass über drei Viertel der Befragten (76 Prozent) erklärten, sie wären bereit, für Angebote etwas zu zahlen, wenn sie dafür früher legal in den Genuss von Filmen, Fernsehsendungen und anderen Inhalten kommen würden. Früher heißt im Fall von Kinofilmen höchstens einen Monat nach Kinostart. Dabei würden die Befragten für Kinofilme höchstens 3 US-Dollar und für Fernsehsendungen höchstens 1 US-Dollar zahlen wollen.

Der Besitz von Kopien von Filmen ist den Verbrauchern nicht so wichtig, sie bevorzugen eher Streamingangebote. Darüber, ob die "Piraterie" eventuell dazu führen könnte, dass die Preise für Inhalte steigen, zerbricht sich nur jeder Dritte den Kopf. Mit der zunehmenden Verbreitung von internetfähigen Smartphones wollen die "Piraten" künftig illegale Angebote auch stärker mobil nutzen. [von Robert A. Gehring] (ji)

November 07 2010

"How To Survive the Age of Egoism?" by Rene Cuperus


Young people have become increasingly obsessed by looks, status, comfort and money. Individualism and hedonism are gaining ground.  The youngsters of the new ’Selfish Generation’ are materialistic thrill seekers who have a declining interest in society at large.

In a Dutch research survey by Motivaction, 50 per cent of young people agree with the statement: ‘’Buying something new is one of the things I enjoy most in life.” A similar number (51 percent) feels they are “mostly happy when able to spend money.”

The analysts see their findings as part of a “growing tide of self-satisfaction”. Instant gratification of one’s own needs and a certain apathy towards those of others are typical of the youngest generation.

What is driving this trend? According to the researchers, no generation has ever grown up with so much freedom and independence. “School offers young people less and less structure. And exerting authority has become taboo for parents”.  Even worse: many of today’s parents embrace the mentality of the youth culture. They want to be seen as youthful themselves.

 In Dutch society we witness a gradual shift in the set of values. The baby boom generation of the 1960s changed their parents’ values – modesty, patience, soberness, and a sense of duty – for individualism and freedom. And they passed on those newfound values to their children.

Some flourish, others suffer.  A large group  of ambitious, enterprising, mostly highly educated young people are masters in networking and multitasking, and cope well with today’s high paced society, full of opportunity. But a big group of less privileged “outsiders” are less self-sufficient and have trouble dealing with today’s societal complexity.

Here again, we encounter the polarisation along lines of education and social and cultural capital, which is so typical of today’s society at large. The cleavage between higher and lower educated, between those who feel connected to the modern world, and those who feel threatened by the global world is gradually undermining the value system and solidary consensus of the European welfare societies.

Last week in Helsinki, Finland, the Kalevi Sorsa Foundation (the social-democratic think tank) and the Brussels-based Foundation for European Progressive Studies (FEPS), organised their Research and Policy Days under the title ‘’Culture and Politics in the Age of Egoism’’.    

Very refreshing that in Finland, a country characterised by its high quality of living, not economic issues, but cultural and moral issues were on top of the agenda. ‘’It’s not only the economy, stupid!’’ In contemporary affluent societies, indeed, the danger is not so much coming from economic insecurities, but from cultural, social and moral anxieties and trends. (See the European Revolt of Populism.)  

The Helsinki debate came up with some original causes for the age of egoism and the crisis of societal involvement. Fingers were pointed at the loss of historical memory, the decline of social and historical awareness. What is the relevance of historical and cultural knowledge in contemporary European societies? Is our historical and cultural knowledge declining as a result of a more hectic and market oriented environment which has penetrated into the fields of politics and culture? Is there still time for critical thinking and for contemplating the ‘bigger picture’, in a culture characterised by trends such as short-term perspectives, immediacy and discontinuity?

To what extent are the short-sightedness in culture, politics and economy related to the age of egoism, of which the Selfish Generation of the contemporary youngsters are such an unhappy symbol? These existential questions raised in Helsinki are worth a debate within the European progressive family at large.

                                                                                                    (Source: Motivaction & NRC Handelsblad)

Reposted from02myEcon-01 02myEcon-01

February 27 2009

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