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August 06 2013

How low-paid workers at 'click farms' create appearance of online popularity | Technology | The…

How low-paid workers at ’click farms’ create appearance of online popularity | Technology | The Guardian
http://www.theguardian.com/technology/2013/aug/02/click-farms-appearance-online-popularity

How much do you like courgettes? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from.

There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year.

The importance of likes is considerable with consumers: 31% will check ratings and reviews, including likes and Twitter followers, before they choose to buy something, research suggests. That means click farms could play a significant role in potentially misleading consumers.

#arnaque #exploitation #consommation #publicité

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Schweinderl