Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

July 03 2013

The State Department Was So Desperate for 'Likes' It Spent $630K on Facebook Campaigns -…

The State Department Was So Desperate for 'Likes' It Spent $630K on Facebook Campaigns - NationalJournal.com
http://www.nationaljournal.com/domesticpolicy/the-state-department-was-so-desperate-for-likes-it-spent-630k-on-fa

A State Department bureau wanted so badly to boost its social-media presence that it dropped $630,000 over two years on advertising campaigns on Facebook, according to a May inspector general's report.
The campaigns “succeeded in increasing the fans of the English Facebook pages from about 100,000 to more than 2 million for each page,” the report found. But State Department employees said the money was wasted on “buying fans.” Here's the relevant section of the report:

Don't be the product, buy the product!

Schweinderl