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December 21 2012

Four short links: 21 December 2012

  1. Amazon’s Product Development Techniquethe product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!). (via Fast Company)
  2. Bullying in a Networked World — Harvard literature review on cyberbullying. (via Kinder Braver World)
  3. Lamps (BERG London) — design notes from a project Google did with BERG a year ago. I treat these like backstory in a novel or film: you see a little bit, but the author has imagined a complex history and world that you only see the consequences of. Similarly, BERG spend a long time making complex stories behind the simple objects and interactions they design.
  4. How AH Evaluates CEOs (Ben Horowitz) — my experience backs this up 150% percent. Filed under “stuff I wish I’d known a decade ago”.

Don't be the product, buy the product!

Schweinderl