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User-Centered Innovation Is Not Sustainable - The Conversation - Harvard Business Review

On the limitations of user-centered design. "Only leaders and designers who are driven by a vision and who explicitly search a priori for those sustainable behaviors can tune out the unsustainable needs of 99% of users and focus on the few exceptions." It's important to notice what this article does not say: that user insights are not precious and necessary. They are. But here, they are necessary within the context of a vision, and in this example there is focus on users who are needles of sustainability in the haystacks of consumption. by flamingsole
Reposted fromux ux

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